Brand Experience Design — Everything You Need to Advance Your Brand
Are customers perceiving your business poorly or not properly appreciating your value proposition? Let’s make your brand a competitive advantage, instead of an afterthought. As part of this service, I’ll take a close look at your business and create an experience that will help shape your brand in your customers' minds.
Losing out because of brand issues?
Are you missing out on opportunities because of these brand identity problems?
- It’s extra hard to get your business taken seriously.
- Initial response isn’t “Wow! Please take my money.” nearly as often as you would like.
- You hate wasting your time trying to describe your offerings to each new customer.
- Customers can’t grasp why they should engage you instead of so-and-so.
- You keep getting feedback about a disconnect in your messaging.
Yours is one of the millions of new businesses that will open around the world each year. Every interaction with your business is a chance to tell a story. How can you get yours to stand out?
Great brand experience is a competitive advantage. It affects customer satisfaction and loyalty. Without it you're just another product and the product doesn't matter. Everyone else sells it too. The packaging makes all the difference. Packaging being the emotional response you want to evoke. But how can you package your business to make people feel a certain way? You’ve got your own work to do and there’s not enough time in your day to get up to speed on branding. How do you dress your business up for success?
Your business deserves a better story
By shaping experiences, good design has the power to influence perception and behaviour. I craft experiences that bring products to life and the stories that make the world fall in love with them.
Your customers are who will define your brand. This “end to end” service is your opportunity to create an experience that will help shape it in their minds. Here’s what I’ll do:
- help you better understand who you are as a brand;
- clarify your brand personality;
- articulate the potential story you have to tell;
- identify potential customer touchpoints;
- help you relate what your brand is to how your customers will feel;
- and provide guidance on visual style and tone.
"As a firm, we feel refreshed, modern..."
"We had such a seamless experience working with Ogba. The rebranding of our firm's logo and letterhead continues to receive positive feedback from clients. As a firm, we feel refreshed, modern and believe we now have the right positive outlook to rightly reflect the wonderful service we provide."
— Obafunto AyinOluwa, AO Partners
You should consider using this service if…
- You’re done testing the waters, have validated your idea, and are ready to ship.
- You understand that branding goes beyond simply putting together a logo.
- You know that brand perception is key to success.
- You’re keen on fostering a unique and memorable impression of your brand.
- You’re unhappy with common branding options.
- You’re able to invest in, sustain, and commit to long-term brand strategy.
- You appreciate objective, well-reasoned recommendations.
What are the deliverables?
The optimum deliverable is a comprehensive branding package. First, I take you through a process of self-discovery. Yielding knowledge that will guide you in decision-making and evaluating future opportunities. Then I refine this, expressing your personality and positioning as creative assets. Assets that are descriptive, powerful, and strategically aligned.
You’ll get:
Logo Design
A great looking logo that’s just the tip of the iceberg of deep meaning. A tagline expressing a significant point of your value proposition. With an exact colour palette, typefaces, and usage guidelines—documented in a brand ID manual.
- Up to 3 rounds of minor revisions
- Artwork files in multiple formats (.AI, .EPS, .PDF, .JPG, .PNG – transparent)
- Full colour, monochrome, and black & white versions
- Brand identity manual
Corporate ID Package
Stationery design with letterhead, double-sided business card, and envelopes (DL and C4 sizes).
- Up to 3 rounds of minor revisions
- Print-ready files
- MS Word letterhead template
Marketing Materials
Presentation design with branded template, presentation folder, tri-fold brochure, and double-sided flyers (A5 and DL sizes)—all in line with your values and brand personality. Along with a voice and tone manual for staying on message.
- Up to 3 rounds of minor revisions
- Print-ready files
- Branded PowerPoint template
- Voice and tone manual
Online Brand Presence
Custom designed website with email newsletter and social media branding.
- Up to 3 rounds of minor revisions
- Bespoke template running on a suitable CMS
- Branded MailChimp template
- Profile images for Google+, Twitter, and Facebook, plus LinkedIn or Instagram, as appropriate.
- Brand aligned cover/header images and backgrounds for social media accounts.
Will you print?
This is a design service, there’s no actual printing taking place. I am giving you digital deliverables which you can use. Where that use is printing, the files are print-ready. In other words, a commercial printer can use the file as is to produce print materials.
Can you build webapps or ecommerce sites?
No, Online Brand Presence refers to brand presence sites only. I could certainly build anything you like—but this is a focused offering aimed at establishing brand presence. And your webapp could profit from a brand presence site to help convert visitors into leads.
I don’t have much time. What’s my level of involvement?
Here’s what you do (not too much):
- Tell me about your business during the initial consultation. The industry, competition, reason for being, the story so far, and plans for the future. Invite other decision makers and if you have strategic documents like a business plan or results of a customer satisfaction survey, those will be helpful.
- Stay in touch during the process, in case any questions arise.
- Review the artifacts I’ll send you (sketches, drafts, wireframes etc.) and ask clarifying questions. I’ll be happy to answer them and fold your feedback into the final deliverables.
How much does it cost? How long will it take?
Prices are in NGN and do not include VAT or licensing fees.
The Startup Pack currently starts at 541125. As described above you’ll receive a comprehensive branding package. This provides everything you need to advance your brand.
The Booster Pack starts at 248625 and is what most clients operating offline need to sell their business, reinforce their messaging and present their product or service. It provides everything but the Online Brand Presence deliverable.
The Basic Kit starts at 129188 and will get you off to a great start with the basic elements of your brand identity. These are a logo and a corporate identity package.
If you begin now, you'll have the basic elements of your brand identity within 3 weeks of our initial consultation.
I’m interested! How do we get started?
Please briefly describing your business and your top brand challenges. I’ll respond with a few questions about what you’re looking to accomplish. Then we’ll figure out the best fit for your business.
Hello, I'm Ogbaoghene Ozoro. An independent design consultant from Nigeria, experience designer and a creative.
I have been helping businesses achieve success with conscious design. I know how you feel and what problems you face. This branding service should help you set the right tone and prevent you from missing out on strategic opportunities!