Social Media Campaigns

SmileCare Initiative is an NGO passionate about bringing smiles to those less privileged. Inspired by their cause, I volunteered to help spread their message of joy.

With the goal of improving engagement. In the form of greater volunteer participation, donations and brand awareness.

The ideal targets are non-members, unaware of SmileCare and its activities. But who once presented with the opportunity, might wish to take part.

My role involves working with other members of the Media and Communications team. And liaising with unit heads to create adverts for upcoming activities.

Created for use online, these are attached to social media posts or used as profile images. It takes special care to craft simple and effective messages that stick.

Volunteering at SmileCare Initiative has offered interesting challenges. In particular, that of telling stories that the world can fall in love with.

An ongoing effort, visit the Behance project page for the latest.