A Corporate Facelift
For AO PartnersIn business since 1986, AO Partners is a multi disciplinary firm of chartered accountants. Who sought to reinvent the basic elements of their brand identity.
They desired a more contemporary looking logo and corporate identity package. Of great importance though, was the need to avoid alienating those already familiar with the brand.
The clean forms used, serve to reinforce the brand’s key qualities: respectability and prestige. By echoing the former logo, they also evoke feelings of familiarity and assurance.
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